Grant Cardone to Tokenize $5 Billion Real Estate Portfolio

Grant Cardone announced on Thursday that Cardone Capital will tokenize its $5 billion real estate portfolio, making the firm the latest property heavyweight to embrace blockchain-based ownership. In an X post, the investor said the move would give holders collateral and liquidity in the secondary markets while positioning the company as a leader in tokenizing assets at scale.

Cardone Capital's Tokenization and Bitcoin Strategy

Cardone Capital manages multi-family and commercial properties across the United States. Placing these holdings on blockchain rails would make it among the largest real estate operations to adopt tokenized ownership. The firm said it aims to become a market leader in tokenizing assets at scale.

The initiative follows Cardone Capital's purchase of 1,000 BTC in June as part of a long-term crypto strategy. The firm has stated it intends to add more Bitcoin to its balance sheet, underscoring a dual bet on digital assets and blockchain-enabled real estate.

Why Are Major Firms Rushing to Tokenize Real Estate?

Tokenization is attracting asset managers seeking to convert traditional holdings such as bonds, private credit, and real estate into digital tokens on blockchain rails. Supporters argue the approach can streamline ownership records, simplify trading, and accelerate settlement.

However, a report by EY warned that uneven regulation remains a bottleneck and thin secondary trading volumes can undermine the very liquidity tokenization promises to deliver.

Other Real Estate Leaders Exploring Blockchain

The Trump Organization, controlled by Donald Trump and his family, is tokenizing loan revenue tied to a new Maldives resort project. Barry Sternlicht of Starwood Capital, which oversees more than $125 billion, recently told reporters his firm is ready to tokenize assets but faces U.S. regulatory barriers.

Despite those hurdles, Deloitte forecast that $4 trillion in real estate could be tokenized by 2035, growing at roughly 27% annually. That projection highlights why firms like Cardone Capital view blockchain ownership as a lasting competitive edge.