X Enacts 90-Day Revenue Ban for Undisclosed AI War Videos

X has enacted a 90-day revenue-sharing ban targeting creators who publish AI-generated war footage without clearly labeling it as synthetic content. The social media platform's head of product announced the policy on Wednesday, warning that misleading AI media during armed conflicts poses serious risks to public understanding of real-world events.

X Ties Creator Monetization to AI Disclosure Rules

Creators on X who share AI-generated conflict footage must now explicitly disclose that the material was produced using artificial intelligence or face a 90-day suspension from the platform's monetization program. The policy departs from conventional moderation approaches such as labels or removals by linking financial penalties to disclosure compliance within the X creator revenue sharing program.

Nikita Bier, X's head of product, stated that the measure aims to maintain the "authenticity of content on Timeline" during wartime, when fabricated media can spread rapidly. "During times of war, it is critical that people have access to authentic information on the ground," Bier wrote. "With today's AI technologies, it is trivial to create content that can mislead people."

During times of war, it is critical that people have access to authentic information on the ground. With today's AI technologies, it is trivial to create content that can mislead people.

— Nikita Bier, Head of Product at X

How Will X Enforce Its AI War Video Policy?

Enforcement will rely on Community Notes flagging and metadata detection from generative AI tools, according to X's updated guidelines. Posts identified through these signals as containing unlabeled AI-generated conflict videos may trigger the 90-day monetization suspension automatically.

Creators who repeatedly violate the disclosure requirement face permanent removal from X's revenue-sharing program. The policy applies exclusively to videos depicting armed conflicts and does not constitute a broader prohibition on AI-generated content across the platform.

Middle East Tensions and AI in Modern Warfare

The announcement arrived as geopolitical tensions in the Middle East continued to dominate social media discourse. On February 28, the United States and Israel carried out joint airstrikes on Iran, sending shockwaves through financial markets and online platforms.

Bitcoin briefly slid to approximately $63,000 following the strikes before recovering to trade near $70,000, according to CoinGecko data. The cryptocurrency's swift reaction highlighted how armed conflicts ripple across digital asset markets almost instantaneously.

AI is also becoming more deeply woven into modern military operations. On March 1, the US military disclosed that it had used Anthropic's Claude AI model to assist with intelligence analysis and targeting during operations tied to the Iran strikes. The intersection of artificial intelligence with both warfare and online disinformation underscores why platforms like X are now attaching monetary consequences to undisclosed synthetic media depicting real combat zones.